Search Traffic

Reddit is about to close its open front door. The company said Thursday it will test a logged-in only experience in select markets outside the United States, ending roughly two decades in which anyone could browse the site without an account. It’s the bluntest response yet from a major platform to a problem that has been building all year: Reddit Google AI Mode traffic simply isn’t arriving, and the site’s search referrals fell by more than 1 million a week on average in October. ...