Apple Sets October 13 'Welcome Home' Event for Long-Awaited Smart Home Hub
Apple finally put a date on its smart home plans. The company announced Thursday that it will hold a “Welcome Home” product launch on Tuesday, October 13, 2026. Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, posted a 17-second teaser on X showing hands stitching the company’s retro rainbow logo into fabric before the tagline appears: “Welcome home. October 13.” Media invitations went out at the same time, pointing to an “Apple Experience” in Tribeca, New York, at 9:00 a.m. ET. ...