Big Tech

Apple CEO John Ternus: No AI for AI's Sake

📅 Nov 1, 2026

✍️ Aamir Raza

Apple's New CEO Draws an AI Line

John Ternus told Wired that Apple will not ship AI features just for the sake of having AI.

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Good AI Should Stay Invisible

When Apple gets it right, users should not have to think whether AI or regular software made a feature work.

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Still All In on AI

Ternus said Apple is absolutely going to leverage AI in new products, just where it makes the product better.

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Apps Are Not Going Away Yet

Asked if AI agents could make apps unnecessary, he said making products is a deeply human and personal thing.

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Two Months Into the Top Job

Ternus, a longtime Apple executive, became CEO in early September 2026 and is now setting his own tone.

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